Content writing focuses on creating written material, such as articles, blog posts, and website copy, aimed at informing or entertaining the audience. In contrast, content marketing encompasses the broader strategy of promoting that content to achieve specific business goals, like brand awareness and lead generation. Essentially, content writing is a part of content marketing.

Content marketing works by creating and distributing valuable content to attract and engage a target audience. It typically involves the following steps:

1. **Audience Research**: Identifying the target audience's needs and interests.
2. **Content Creation**: Producing relevant content, such as blogs, videos, or infographics.
3. **Distribution**: Sharing content through various channels like social media, email, and websites.
4. **Engagement**: Encouraging interaction and feedback from the audience.
5. **Analysis**: Measuring performance using metrics to refine strategies and improve future content.

The goal is to build relationships, establish authority, and drive customer actions, such as conversions or brand loyalty.

SEO (Search Engine Optimization) focuses on optimizing a website to improve its visibility in search engine results through techniques like keyword research and link building, aimed at driving organic traffic. In contrast, content marketing involves creating and distributing valuable content to engage a target audience and build relationships. While SEO enhances the discoverability of content, content marketing encompasses a broader strategy aimed at driving customer actions and conversions. Essentially, SEO is a tactic to boost visibility, while content marketing is a strategy for engagement and impact.